HELLO!
My name is Lucero. I am a visual artist and graphic designer from the cities of El Paso, Texas, and Cd. Juarez, Chihuahua, Mexico. I studied at The University of Texas at El Paso and earned a Bachelor of Arts with a double major in graphic design and communication/advertising.
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Growing up on the border has highly influenced my vision, which is to forge a connection with viewers, transcending language barriers and cultural origins. My ultimate goal is to use my work to convey a message that deeply connects with individuals from diverse backgrounds and experiences.
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Currently, I am working as a design director for Paradigm Shift, spearheading transformative design solutions for diverse industries.
During my free time, I work as a freelance designer and artist, as well as working on my own projects and participating in exhibitions, murals, and other creative endeavors.
FUN FACT:
My name, "Lucero", originates from the Spanish language, meaning "bright star" or "morning star." Derived from the Latin word "lucem," which translates to "light".
I have used this definition as inspiration for my logo while including details that represent me and my personality, such as a smiling face and my nickname 'Lu', making it an emblem that's uniquely me!